TL;DR: If you’ve ever desired you could evaluate the people you date, or even the guys you-know-who will make good dates, as you test restaurants, subsequently Lulu is going to make all of your desires come true. Since first-ever application for women, Lulu is bringing the lead-in this sector, assisting women generate better relationship choices and males come to be better daters.

From Amazon to Yelp, we are in some sort of in which people love to examine things. Everyone else are unable to hold off to share their opinion about their latest dinner and/or final apartment they lived-in, exactly what concerning the most recent guy they continued a night out together with?

Well Lulu is the ideal socket for performing just that.

Cofounded in 2013 by Alexandra Chong and Alison Schwartz, Lulu is actually an exclusive social networking that offers females the ability to rate the males they date, recommend date-worthy dudes and share personal experiences with scores of some other like-minded females.

It is like conversing with your best friend

Chong and Schwartz had gotten the concept for Lulu after Chong had an unforgettable all-girls brunch experience. From switching stories about careers to valentine’s ideas, she expected she could bottle that feeling of companionship and set it to great use.

In 2013, that sight turned into an actuality by means of Lulu, a space in which females feels secure whenever speaking about their own really love everyday lives.

Director of promotion Deborah Singer said it has been quite a long time coming for an app along these lines in the market, specifically with guidelines being so popular in other elements of life.

“ladies today have suggestions about all things in their resides… however we don’t get recommendations for anything as important as relationships and times,” she mentioned. “We believe’s a really crucial location for ladies become updated and have information [about] to enable them to truly create smarter decisions on their own.”

Whether it’s rating males they will have gone out with, suggesting top-quality guys to other people or making friend associations, Lulu has made a life threatening impact.

“i do believe we’re delivering an innovative new information coating with the matchmaking area,” Singer said. “Dating is something that does not have that info level, therefore we see our selves as taking info to this market.”

Lulu stands apart off their programs because Chong and Schwartz, as well as everybody else from the team, permit their particular personalities shine through, giving down that feeling of chatting with a very good girlfriend.

Per Singer, Lulu is especially popular among college ladies, that happen to be in a unique online dating environment consequently they are seeking feminine pals to attend for guidelines in regards to the men they are meeting on campus.

Lulu also sets the privacy and security of their members initially. The application makes use of Facebook to verify gender, age (no one under 17 is actually permitted to join) and friends groups.

But don’t believe men are not permitted within this ladies club

In May, Lulu allowed dudes to start out utilizing the app when they had been contemplating getting evaluated.

Male consumers can see their as a whole score and which hashtags ladies are using to describe all of them, like “#AlwaysHappy” or “#WearsEdHardy.”

Nevertheless they may also access data that shows just how females rank all of them on traits eg laughter, kissing skills and a lot more.

Lulu’s editorial group also provides guys specialized articles that offer internet dating advice for the certain areas they require improvement in.

Women also can ask the men their own opinions on numerous subjects, including rectal intercourse or generating a consignment.

To date more than 1 million men have actually joined, with a typical review becoming a seven, several actually check out the software three times every day.

“We saw there had been a proper appetite from dudes to types of get statistics by what ladies were claiming about them,” Singer said. “All of our goal will be really assist guys enhance. Like everyone else would utilize Bing statistics on your website to improve it, this really is type Google Analytics for guys.”

Generating a secure, good planet for all

Unlike websites like Yelp or TripAdvisor, Lulu will not allow females to write open opinions inside their evaluations.

Ladies are offered multiple choice choices whenever looking at the males alongside ladies can agree or differ together with the review, which Singer stated promotes an optimistic environment additionally keeps user reviews from being needlessly mean.

“we are rating people – we are rating dudes. We understand this particular is a sensitive and provocative thing are performing, and now we wish to accomplish it in a thoughtful means along with a constructive means,” she said. “We heard from start from ladies they failed to desire to be part of some thing mean, so we chose this particular structure would maintain that environment.”

Lulu will use that exact same style in the future whenever increasing for other preferred verticals like charm, travel or business.

“we need to go to a location where women are arriving at Lulu and it is kind of their own major destination for acquiring information off their women,” Singer said. “We’re actually concentrated on the product and continuing to construct strategies to help women discuss even more and acquire suggestions.”

If you’re ready to unleash your girlfriend chat, download Lulu (for free bdsm chatrooms!) inside application Store or Google Play.

Di Porto Architecture & Design